Urgent vs. Important

When presented with the choice to attend to something ‘urgent’ vs. something ‘important’ what do you do? I bet most of the time you will drop everything and take care of the urgent. It is a natural response. If something is urgent it has to be done right away, doesn’t it? And what does this have to do with your productivity?

Let’s have a closer look. What does urgent mean and what does important mean?

05 Urgent note-2762271_1920

Urgent by nature is something that pops up unexpectedly. It is something we hadn’t planned or even considered doing at a particular day or time (assuming you plan your days 😉).

In many cases, dare I say most cases, it is something we forgot to do or take care of earlier on. Or we just didn’t feel like doing it when there still was time and now… it is urgent because we are running out of time (also known as procrastination). Or we never took the time to plan a project with its many steps and possible hurdles. Many of these ‘urgent scenarios’ are the consequences of poor planning and/or procrastination; sometimes our own, sometimes someone else’s. Most could have been prevented with a little effort, either our own or someone else’s.

Of course, (really) urgent stuff or (really) urgent situations exist. Despite our best efforts, we cannot foresee everything and cannot plan for everything. Unexpected things can and will happen: you may be called to a family emergency, you may have a crucial member of your team call in sick… you get the picture.

The difference between the two: the first ones were preventable, the second ones weren’t.

04-important-2794684_1920

Important on the other hand is a deliberate action that moves you, your business, your relationship, or anything else for that matter to the next level. It leads to progress in an area you decided to work on and devote your attention to. It may be working on a project, it may be preparing a product launch, it may be doing something for your family. No matter which area of your life or business we are looking at, it implies taking the next step.

I don’t mean to imply that paying your bills or getting your car serviced isn’t important in terms of preventing you from adverse effects or harm. I consider paying your bills or arranging for a car service or scheduling a doctor’s appointment ‘mundane work’. It can easily be scheduled at a time that is convenient and, most importantly, does not interfere with your important work.

Do you see the difference between urgent and important? I believe it is obvious why telling one from the other is crucial. Far too often are we dragged into doing ‘urgent’ stuff that, truth be told, isn’t really our concern or at least shouldn’t be our concern. But how do you prevent yourself from jumping up when someone uses the word ‘urgent’ for a request?

Know and be clear about what is important to you. What kind of urgent is really ‘your’ urgent that you have or will attend to? What is aligned with your business, your life or whatever the circumstances. If you know, you have a choice. You decide whether or not to rush to the rescue.

So again, what does this have to do with productivity?

Very simple, rushing to the rescue takes time and energy, your time and your energy. It disrupts your day and quite possibly creates the next ‘urgent’, and the next, and the next. Urgent takes away the time you need for your own business, your family, your friends, yourself. Instead of focusing on your ‘important’, you allow circumstance to dictate where your time goes and that does have an impact on what you get done and what you will achieve.

Do you know what is important to you?
If you need help to figure it out, call me or shoot me an email.
Until next time.

Regine

Pictures:
Urgent: Asatira Astrid, Berlin/Deutschland
Important: Geralt Altmann, Freiburg/Deutschland

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