How to Create Your Elevator Pitch

Dreaded by many and needed by all:
The Elevator Pitch

Being able to introduce yourself, your project, your company or your fundraising efforts effectively and, maybe even more importantly memorably, is an art. One that many are struggling with, myself included. Instead of using a few crisp, concise and memorable words, we tend to say far too much, don’t focus on the relevant bits and ramble on and on and on … only to watch the interest disappear from our listener’s eyes.   

I’ve been there, I’ve experienced it and I’m done with it. The final push to do something about it was the, in my eyes, brilliant elevator pitch of a woman who organizes children’s play areas. This is how she introduced herself: “I’m Evelyn, The Toy Tamer. I do custom playroom organizing.” She added two or three more sentences providing a bit more context and done. Everyone knows her. Not necessarily as Evelyn, but as “The Toy Tamer”.

Thanks to quite a lot of networking events I attended, entrepreneurs and solopreneurs I spoke with, and research on the internet, I found plenty of information about all the important aspects to keep in mind but interestingly also about the length. If you are not happy with your elevator pitch or even worse, you don’t have one yet, let’s read on and create our own.

What is an elevator pitch or elevator speech?

Before we dive into the “how”, let’s have a quick look at the “what”.  My version of an elevator pitch: It’s a short introduction of yourself, your project or your company with the intention to hook your listener, make them curious and wanting to learn more. Find some more detailed definitions below and use them as guideposts. But always remember: Brevity is king!

[…] It is a quick synopsis of your background and experience and credentials […]

The goal is simply to convey the overall concept or topic in an exciting way without any extra words.

The information should be condensed in order to express the most important ideas or concepts.

It should spark the listener’s interest in your idea, organization, or background.

It’s designed to get a conversation started.

It should be geared specifically to your audience.

Don’t use jargon. The only exception: when you speak with insiders or peers.

[…] the first two sentences […] are the most important and should grab the attention of the listener. 

How long should an elevator pitch be?

Researching this question online, I found recommendations that varied between seven seconds to two to three minutes. In my opinion, seven seconds seem a little too short, even considering todays often criticized short attention span of people. Thinking of an elevator ride, where the idea of an elevator pitch or speech originated from, I would aim for 30 seconds. A good rule of thumb is to have more than just one version and use them depending on the circumstances, your listener and the purpose of your conversation.

Independent of the time, the first two sentences are always the most important ones. You either make your listener’s eyes sparkle with interest or see them drift away. This is of course not always because you don’t have a good elevator pitch, it could simply mean you are not talking to the right person. But it should serve as a reminder that it pays off to find the right words and focus for your intro.

What should be included in an elevator pitch?

  1. Who you are you and what you do:
    This is kind of obvious, but I mention it anyway. In one sentence, state your name and a brief explanation of what you currently do. Don’t get hung up on titles, they don’t mean a lot, but what you do does.  
    Example:
    I’m a writer for the technical products division of company A.
  2. What distinguishes you from others and why does it matter?
    Think in terms of what you love about your work, what special skills you have, how you apply these skills, what difference you make in your company or in your customers’ lives. In short, it’s time to brag. If this is difficult for you, ask colleagues and/or friends. You may be surprised what they will tell you.
    Example:
    I translate complex technical specifications into easy-to-follow instructions that anyone can understand at home. I love being able to distill something complex and full of jargon into simple, clear steps and help people master technology.
  3. Who is your ideal client or customer?
    If you own a business or you work as a consultant, it is important to add who your ideal customer or client is. Questions like company type or organization, values, and size may be relevant for you. If you work with customers or clients one-on-one you may want to be clear about what matters to them, values, age, likes, dislikes, problems they face, etc.
    Let’s take a coach or consultant as example.
    I work with executives and leaders, facing problems arising among international teams.
    I work with leaders in corporations to build trust through better communications and help them reach better results.
    Expanding on the example of the tech writer mentioned above we may say:
    I focus on technical companies in the XYZ area….
    I love to work with technical startups….
  4. What do you want or what’s next?
    This part is often overlooked, telling the listener what you want. Are you in the market for a new job that offers you more challenges in your current field, do you intend to switch industries, are you looking for a more senior role in your or another company, would you like to present your services or products, have you heard about a problem you may be able to solve?
    Before you end your pitch or speech, don’t forget to state what you want and suggest the next step. This could be following up with some additional information, asking for the opportunity to present a product, sending your resume, … you name it. Here are some examples:
    As a freelance writer: Now I’m looking to branch out and do consulting work so I can apply this expertise to other companies and improve the understanding of their technology.
    As someone who sells products or services: If you’re interested, I’m happy to send you some information about my products/services.
    If you touched on some specifics during your elevator pitch offer to mail the information discussed or mentioned.

How to create your elevator pitch

Let’s move on to the next step. How do you determine the specifics, the buzzwords, the hook for your elevator pitch? It’s time to grab a pen and paper or get your computer and start brainstorming. For each of the four categories write everything down that comes to your mind. Yes, I said everything. Take your time, be as specific as possible, and most importantly, don’t censor yourself. There is no such thing as right or wrong.

After you’re done with your brain dump, it’s time to prune. What do you want the focus of your elevator pitch to be? What is the most important information someone else should know about you, your company, or your project? Use these questions to get to the core:   

  • What is your goal?
  • Who is your audience? (You may need more than one elevator pitch.)
  • Don’t use industry jargon (exception: if you’re talking with industry insiders).
  • Where are redundancies?
  • What makes you stand out in your field?
  • What special skills do you bring to the table?
  • What problems do you solve for your company/clients/customers?
  • What language do your customers/clients use?
  • Why is what you do so important?
  • What are your values?

I know it is difficult to delete stuff. We instantly get the feeling of missing out on something, losing a client, a customer, or a job opportunity. That’s why it is so important to be clear about the goal. The more specific you are, the more aligned you are with your values, the more you know about your customers/clients, the more relevant and better your elevator pitch will become.

If you’re like me, I come up with a ton of different versions. I recommend you write them all down and “play” with them. Mix them up, edit them, exchange words, until you find a version you like. I found changing the sentence structure or replacing a word can make all the difference. That’s why I always keep all the versions I created until I’m done.  

Ok, we’re not quite done yet. There is one more step I highly recommend you do. Practice, practice, practice. Before you use your elevator pitch or speech, record it, practice it on a friend or with your partner, and ask for feedback. You don’t want your elevator pitch to sound rehearsed or manufactured. In one post I read that you don’t want anyone to feel “networked.” Remember, the purpose of your elevator pitch is to get a conversation started, to make people curious about you, your company, service, or product. You name it. One blogger suggested to use a question as a conversation starter instead of starting with your pitch. The reason being that with this question you may get some crucial information to help you “customize” your pitch.

I’m not ready yet to post my elevator pitch. I started working on it but it’s still a work in progress. I promise I’ll share it so as soon as it’s done. How about you?

Feel free to add your thoughts and recommendations. Or even better, share yours so that we can learn from it.

Talk to you next time!
Regine

Dream Come True or Nightmare – Working from Home

For many the idea of working from home sounds like bliss. You get up in the morning, brush your teeth, put on a sweater and jeans (or stay in you PJs), grab a cup of coffee and bang, ready for work. No makeup or shaving, no dressing up, no stressful morning commute.

Before you say a wholehearted “hell yes, that’s for me! I’d love to work from home,” hold on for a sec. Have you ever given it some thought what the “perfect” work environment is for you? As tempting as it may appear, working from home has its challenges as well, and it very much depends on your personality and/or work situation if this dream is a dream come true or turns into a nightmare.

Join me on a little imaginary tour and have a look at some of the most common situations I’ve encountered or heard of to find out more and help you make the right decision.

The Detour Morning

You’re ready to start your day. You have your coffee and go straight to your computer and start planning your day… and out of the blue you realize you have to wash your gym clothes because you want to go to the gym later that day. You quickly get up, put your gym clothes in the washing machine, and while you’re at it, you also sort the rest of your laundry. It will be so much quicker to put it in the washing machine later, and it’ll only take a minute or two. 

You go back to work. Oh, where were you? Ahhh right, planning what you need to do today. You finish your list and are ready to get to work when you see today’s date. It’s Feb. 20th and your Mom’s birthday is coming up. Oh no! You wanted to get her that book she mentioned a couple of times. No big deal. You quickly go online and order the book. But stop, wasn’t there this book your friend mentioned the other day that you absolutely must read? What was the title? Something like…. You’re sure it won’t be difficult to find it, and off you go searching for it on Amazon. While searching you come across some very interesting titles. You quickly read their summaries and add them to your wish list.

Back to work. Darn, what was it that you wanted to do? It takes you a couple of seconds but finally you remember that you wanted to finish the copy for the newsletter and find some images for it.

By the time you start your day it’s not 7:00 am or 8:00 am, it’s already 10:00 am, maybe even later, and you may have wasted some of your most productive and creative time. Please don’t get hung up on the specific time. It could be any time of the day that is your best and most productive and creative time. It’s about getting distracted and taking a lot of detours before doing the work. It could be procrastination (more about that in a future post) or just plain lack of discipline.

I know, discipline is not a sexy word, but without it making progress will take much, much longer. Do you have what it takes to stay focused, even when the laundry or your conscience calls because you almost forgot your Mom’s birthday? A good policy I found is to plan for these interruptions. Set yourself a “focus time” for 45 minutes, an hour or an hour and a half. Whatever works best for you, and do the work. If a thought or idea comes up, have a piece of paper and a pen ready to jot it down and return to your work immediately for the remainder of your focus time. Then take a break. Wash your gym clothes, get that gift … and keep an eye on the time. You’ll be surprised how quickly ten minutes pass, especially on social media.

The Run-an-Errand Scenario:

Your spouse is at the office and sends you a text. She just remembered that she forgot to go grocery shopping. Unfortunately, she has to stay late and can’t possibly do it. Since you’re working from home, it surely isn’t a big deal for you to quickly run to the grocery store and get a few items for dinner.

Working from home does allow for a lot of freedom and flexibility, and running an errand may not be a big deal. Just make sure that your partner or spouse, or anybody else for that matter, don’t take it for granted or expect that you’re always available when they need you. You have to set boundaries and stay in control of your day. Remember, your work is equally important, and you may have to say no. You call the shots!

The Little-kids Scenario:

I found this to be the most challenging one. And as you can read, it’s based on my own experience. I have a room that is my dedicated office. Yes, I feel very fortunate and consider this an advantage. But – and I don’t write this lightly – I also have a son. Kids, no matter what age, don’t necessarily differentiate between you “being at home” and “working from home.” If something important happens in their lives, they want your attention, and they want it now. When they’re little they may need a hug, or someone to console them. When they’re older they may need to talk something over, help with their homework, or just tell you about the injustice at school, you name it.

There is no one-solution-fits-all to this type of interruption. At least I haven’t found it yet. It depends on your kids, their age and your type of work. With little kids I believe you have to take the time. If you try to rush them, you just prolong the situation. They instantly feel that you are not available to them, and that makes it even harder to console them. With older kids you can set rules. We only had a few, but these were non-negotiable. For example, when I was on the phone, no interruptions were permitted, except for emergencies. That worked pretty well. You could use a do-not-disturb sign or close the door. In that case, they’re not allowed to enter and/or disturb you. Plan your most difficult and important work when your kids are not around and reserve less intense work for times that may not be uninterrupted, and I’m not just talking about kids.

Let’s take a break here. There are a million other things that I could have mentioned: checking social media, getting something to eat, making a quick phone call… you name it.

The point I’m trying to make is, do you have the discipline not to fall for “quick” interruptions and detours? Can you resist the “call of your spouse” to go shopping? Can you arrange your day around your kids so that you can do the work you need to do? How about social media? It’s common knowledge that we greatly underestimate the time we spend on Facebook, Instagram, LinkedIn.

Take some time and consider your situation, your personality, and your work environment. What works best for you? What is your ideal workplace? What gets your creative juices flowing? When do you focus best?

Tell me about how you dealt with some of the challenges while working from home or what made you decide to go to the office instead.

See you next time!
Regine

The Why of Important vs. Urgent

Last year I blogged in depth about Urgent vs. Important work. I explained what urgent and what important means, why urgent occurs (at least most of the time), and how to deal with it in a better and more productive way.

Doing some online research, I happened to come across a blog written by Seth Godin with almost the same title. He also makes a case for Important vs. Urgent work in one of his February 2017 blogs, but he gave it a different spin. Here it goes:

 “You know you should be focusing on the long-term journey, on building out the facility, signing up new customers or finishing your dissertation.

But instead, there’s a queue of urgent things, all justifiable, all requiring you and you alone to handle them. And so, you do, pushing off the important in favor of the urgent.

Of course, everyone has this challenge, but some people manage to get past it. Even you, the last time you made a major move forward. Think about it–those urgencies from a few years ago: who’s handling them now?

The reason we go for urgent is that it makes us feel competent. We’re good at it. We didn’t used [sic] to be, but we are now.

Important, on the other hand, is fraught with fear, with uncertainty and with the risk of failure.

Now that you know why, you can dance with it.”

Which of the two is you? Take the time to find out and, I paraphrase: “Now that you know (..), (…) dance with it.”

If you don’t know Seth, here is his blog site. Check it out. It’ll be worth your time.

See you next time.
Regine

“Writing is thinking. To write well is to think clearly. That’s why it’s so hard.”

Quote by David McCullough

Thanks Pixabay and rawpixel for this beautiful picture.

Tying into last week’s blog, I thought this quote from well-known American author, narrator, popular historian and lecturer David McCullough may remind you that writing about or for your business may feel really hard, because it is. It is much easier to ramble on and on instead of searching for the right word. It is hard to compose a sentence or paragraph that tells your customer or client exactly what you want them to know. I certainly can relate.

Look at it as a work in progress and keep on trying to write your best. Find your own voice, your own style. It will help your clients or customers to get to know you and ultimately feel comfortable doing business with you.

Until next time!
Regine

Powerful Stories – Powerful Marketing

Do you have problems creating a compelling marketing message? If you do, keep on reading. The book “Building a Story Brand – Clarify Your Message So Customers Will Listen” by Donald Miller may be the solution you’re looking for.

To set the stage for the book, let’s step back for a moment and think about this question: Why do you love a book or movie?

Here are my reasons:
Good books and movies draw me in. They take me on an adventure, transport me into a different world, and I forget everything around me. I can’t wait to turn the page or see the next scene. Imagine Harry Potter or The Lord of the Rings (yes, I do love fantasy books).

Robbi Vorhaus, a self-proclaimed Storytelling Evangelist describes it this way:
“When storytelling is great you magically connect the heart (emotion) and the head (thought), resulting in your audience experiencing – feeling – expressing – and acting – in the way you intended.”

So, how does this apply to marketing and increasing sales?
First some facts:

  • Facts tell, but stories sell. (author unknown)
  • Sales increase approximately 20-fold when a brand story is told well. (*1)
  • Despite what we are telling ourselves, we don’t buy based on logic – we buy based on how we feel and connect with a product or service, e.g. Apple products. (*2)
  • Storytelling enables marketers to develop deeper connections with their audience… (*3)
  • Great stories don’t appeal to our logic, but they often appeal to our senses. (*4)

Back to Miller and Story Brand. He wrote the book “Building A Story Brand…” describing a 7-step framework to create a story for any service or product. He explains each of the 7 elements in detail, their purpose, what to focus on, and, to make it tangible, he added a lot of examples. He also reminds us that, in order to have a clear message, we need to focus on one key service or product. If we attempt to cram too much into our message, we dilute it and lose customers as a result. The one-page Brand Script, which can be found on the author’s website under “Free Resources”, is a guide and abbreviated version of all 7 steps, ready to be used when needed.

Without further ado, let’s have a look at the 7 elements. I capitalized them so that they are easily spotted.

1. The CHARACTER aka your customer.

The question here is: What does your customer want? Use any piece of information you can get to better understand them. Start with some general information like age and gender, moving on to what they want, like, dislike; what’s important to them, to the point where you relate all these pieces of information to what they want from your product or service. The better you know and understand your customer, the better your message will be.

2. The PROBLEM or villain

What’s the problem your customer needs to solve? Your customer needs to survive, in a literal or figurative sense, or they need to strive by solving their PROBLEM. Based on Miller, problems are multi-layered, but the majority of marketing messages addresses only the most obvious layer: the EXTERNAL PROBLEM. Miller adds what he calls the INTERNAL PROBLEM or frustration with the status quo, and a PHILOSOPHICAL PROBLEM or the question “why does it matter?”. Why is that important? Because based on research the real drivers behind purchase decisions are the internal and philosophical problem. Here an example to make it tangible: Imagine Tesla, the electric car company and a customer in need of a new car. The external problem is the need for a new car. The internal problem could be not wanting to drive a gas guzzler or spending too much money on gas. The philosophical problem is wanting a car that is eco-friendly.   

3. The GUIDE aka you or your product

As the GUIDE you have three tasks: Firstly, encourage your customer by solving their problem and helping them to succeed. How you accomplish this depends on your product or service and of course your personality. Secondly, you show empathy and understanding for their situation, their problem, or frustration. Put yourself in their shoes to make them feel “…heard, seen and felt.” (*5) Thirdly, demonstrate that you are the expert and authority who can help them solve their problem by using testimonials, statistics, awards, a portfolio…. to mention just a few.  

4. The PLAN

The PLAN explains the path to success. All business transactions contain the risk of loss, at least from the customer’s point of view. With your PLAN you have the opportunity to address, reduce or even eliminate the sense of risk related to your product or service. How? Offer a money-back-guarantee, list all customer concerns in a Q & A and show if x happens, we do y, provide some instructions on what to do before buying your product, or what to do after your customer has bought your product.

5. CALL TO ACTION

Miller considers the power of the CALL TO ACTION extremely underused to the detriment of the company’s bottom line. According to him a measured approach in all your marketing material will make a big difference. Depending on your product or service it could be a DIRECT CALL TO ACTION such as “order now”, “call now”, or a TRANSACTIONAL CALL TO ACTION offering a sample, a test run, or a freebie. The transactional call to action has the great advantage of allowing your customer to get to know you, your product, your work which helps them to develop trust, build a relationship and as a result, lessens the risk of loss.

6. AVOID FAILURE

Here our customer learns “What’s at stake for them?” Or what will they lose if they don’t buy your product or service. A cognitive psychological phenomenon lies behind this step called: Loss Aversion. In a nutshell: people tend to prefer avoiding losses to acquiring equivalent gains. But, don’t be a fear monger. Think of this step as the salt in the soup. If you add to much you ruin it, if you add to little it tastes bland.

7. ENDS IN SUCCESS

ENDS IN SUCCESS is the last element in the Story Brand framework and also known as “story gap”. Simply put, a story gap is the description of the before and after. It serves the purpose of showing your customer where you will lead them, what they will gain by buying your product or service. Your job is it to create a compelling and achievable future (or after) that your customer is keen on reaching. Nancy Duarte gives a great TED talk about story gaps and why they are so powerful. A little hint: one of the examples she uses is the “I have a dream” speech by Martin Luther King Jr.

Got curious? Grab the book. There is so much more in it and you’ll be able to create your own Brand Script. It’s fun and may help you think about marketing your product or service in a different way.

I’d love to hear from you. What do you think about Story Brand? What is your secret marketing weapon?

Until next time in my “Book Corner”
Regine

(*1) Digital Marketing Institute; Article: 6 Storytelling trends marketing leaders should know about.
(*2) A TEDx Talk Perth by Bernadette Jiwa
(*3) Forbes Online; Article: 3 Reasons why storytelling should be a priority for marketers
(*4) Seth’s Blog: Ode: How to tell a great story
(*5) Building A Story Brand, page 79

Disclaimer:
I’m not related, sponsored, affiliated nor do I receive any commission or other benefits from Story Brand. My intention it to share tools and ideas that I find interesting and helpful.

Darn, why did I say yes…

 

Yes-No w Person 3100993

Do you know this feeling? A friend, family member or colleague asks you for a favor or help and without even thinking about it you say yes. Five minutes later you get an unsettling feeling in your stomach and you regret it.

Truth be told, you have enough on your plate as it is, right? Who doesn’t? We all have obligations and commitments at work, with our families and with our friends that more than fill our waking time. So why do we add more and more?

Yes, we want to be a good friend. We like to be helpful. We can’t let our family down. Therefore, we give up the time that we so desperately need to recharge our own battery, sleep a couple of hours more, or work on something that is important to us or our business. As a result, we feel stressed and overwhelmed – we over-committed. We oblige to do more than we are capable of (Oxford Dictionary, paraphrased).

In an article of Psychology Today over-committing is described as the “consequence of poor limit setting”. It particularly mentions women who “…are socialized to be helpful, accommodating, and polite in groups. If they can help out, they are taught that they should, even if it pulls them away from something they’re already doing or something they really wanted to do.” If they don’t, they are considered heartless and selfish.

Let’s turn that around for a second. What would change if we looked at it as an investment? I got this idea from a Harvard Business Review article that mentioned a book titled “How to Invest Your Time Like Money”. I thought this is a fabulous title because time, like money, is a precious commodity.

With this in mind, how can you avoid over-committing yourself?

I found the best way is to train yourself to take a moment and engage your brain before saying yes. Don’t be offended, but that is exactly what we don’t do. Most of the time internalized patterns rule our response. Engaging the brain sounds simple, doesn’t it? But the devil lies in the detail, because as we all know, old habits die hard.

I made it a rule to defer my answer to a later time, especially when it is a bigger time commitment. It is easy to say, “I’ll get back to you later, I have to check my calendar or with my spouse, children […]”, fill in the blank. It’ll break your ‘yes-pattern’ and allows you to ask some simple questions to help you make the right choice.

  1. Is this really one of my priorities?
  2. If I say yes to this commitment, what do I have to kick off my list? What do I have to give up for it? (I wrote a blog about this late last year.)
  3. Will it be a “hell yes” or at least a resounding yes?
  4. Do I have the time and energy to do it?

If you find out that it is not what you should say ‘yes’ to, there is always a gracious way to say no. Or you may be able offer a different solution?

Now you may come back and say, hold on for a sec. If a friend is in need or a family member needs a hand I can’t say no. I absolutely agree, there are situations when you feel obliged to help, no matter what. But, be honest with yourself, that is only a fraction of the many times you are asked, right?

Remember: “When you give a knee-jerk ‘yes’, all the time you’re valuing the time and happiness of others over your own. Ultimately, it’s the recipe for resentment, exhaustion, and burnout.” (paraphrased: Dr. Frank Lipman, Be Well Blog) And that doesn’t help anybody, least of all you.

Take good care of yourself and say ‘no’ more often.

Urgent vs. Important

When presented with the choice to attend to something ‘urgent’ vs. something ‘important’ what do you do? I bet most of the time you will drop everything and take care of the urgent. It is a natural response. If something is urgent it has to be done right away, doesn’t it? And what does this have to do with your productivity?

Let’s have a closer look. What does urgent mean and what does important mean?

05 Urgent note-2762271_1920

Urgent by nature is something that pops up unexpectedly. It is something we hadn’t planned or even considered doing at a particular day or time (assuming you plan your days 😉).

In many cases, dare I say most cases, it is something we forgot to do or take care of earlier on. Or we just didn’t feel like doing it when there still was time and now… it is urgent because we are running out of time (also known as procrastination). Or we never took the time to plan a project with its many steps and possible hurdles. Many of these ‘urgent scenarios’ are the consequences of poor planning and/or procrastination; sometimes our own, sometimes someone else’s. Most could have been prevented with a little effort, either our own or someone else’s.

Of course, (really) urgent stuff or (really) urgent situations exist. Despite our best efforts, we cannot foresee everything and cannot plan for everything. Unexpected things can and will happen: you may be called to a family emergency, you may have a crucial member of your team call in sick… you get the picture.

The difference between the two: the first ones were preventable, the second ones weren’t.

04-important-2794684_1920

Important on the other hand is a deliberate action that moves you, your business, your relationship, or anything else for that matter to the next level. It leads to progress in an area you decided to work on and devote your attention to. It may be working on a project, it may be preparing a product launch, it may be doing something for your family. No matter which area of your life or business we are looking at, it implies taking the next step.

I don’t mean to imply that paying your bills or getting your car serviced isn’t important in terms of preventing you from adverse effects or harm. I consider paying your bills or arranging for a car service or scheduling a doctor’s appointment ‘mundane work’. It can easily be scheduled at a time that is convenient and, most importantly, does not interfere with your important work.

Do you see the difference between urgent and important? I believe it is obvious why telling one from the other is crucial. Far too often are we dragged into doing ‘urgent’ stuff that, truth be told, isn’t really our concern or at least shouldn’t be our concern. But how do you prevent yourself from jumping up when someone uses the word ‘urgent’ for a request?

Know and be clear about what is important to you. What kind of urgent is really ‘your’ urgent that you have or will attend to? What is aligned with your business, your life or whatever the circumstances. If you know, you have a choice. You decide whether or not to rush to the rescue.

So again, what does this have to do with productivity?

Very simple, rushing to the rescue takes time and energy, your time and your energy. It disrupts your day and quite possibly creates the next ‘urgent’, and the next, and the next. Urgent takes away the time you need for your own business, your family, your friends, yourself. Instead of focusing on your ‘important’, you allow circumstance to dictate where your time goes and that does have an impact on what you get done and what you will achieve.

Do you know what is important to you?
If you need help to figure it out, call me or shoot me an email.
Until next time.

Regine

Pictures:
Urgent: Asatira Astrid, Berlin/Deutschland
Important: Geralt Altmann, Freiburg/Deutschland