The Why of Important vs. Urgent

Last year I blogged in depth about Urgent vs. Important work. I explained what urgent and what important means, why urgent occurs (at least most of the time), and how to deal with it in a better and more productive way.

Doing some online research, I happened to come across a blog written by Seth Godin with almost the same title. He also makes a case for Important vs. Urgent work in one of his February 2017 blogs, but he gave it a different spin. Here it goes:

 “You know you should be focusing on the long-term journey, on building out the facility, signing up new customers or finishing your dissertation.

But instead, there’s a queue of urgent things, all justifiable, all requiring you and you alone to handle them. And so, you do, pushing off the important in favor of the urgent.

Of course, everyone has this challenge, but some people manage to get past it. Even you, the last time you made a major move forward. Think about it–those urgencies from a few years ago: who’s handling them now?

The reason we go for urgent is that it makes us feel competent. We’re good at it. We didn’t used [sic] to be, but we are now.

Important, on the other hand, is fraught with fear, with uncertainty and with the risk of failure.

Now that you know why, you can dance with it.”

Which of the two is you? Take the time to find out and, I paraphrase: “Now that you know (..), (…) dance with it.”

If you don’t know Seth, here is his blog site. Check it out. It’ll be worth your time.

See you next time.
Regine

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